It’s been on the air just over a month but it seems that new TV talent show on the block, The Voice is already ruffling feathers. The show – which sees contestants battle it out each week in front of coaches, Will.I.Am, Sir Tim Jones, Jessie J and Danny O’Donoghue –has incurred the wrath of Virgin Holidays due to naming it’s backstage holding area ‘The V Room”.
Virgin Holidays released this statement:
02 May 2012
Statement re: The Voice V-ROOM
Following the transmission of The Voice on Saturday 28th and Sunday 29th April, it has been brought to our attention that the contestant waiting area has been given the title V-ROOM.
Virgin Holidays has two v-room leisure lounges at Gatwick and Manchester airports, the former of which has been open for more than four years. These lounges are exclusively for the use of Virgin Holidays customers, and are designed to give them a spacious, and well appointed area with a free buffet, a gaming zone for the kids, a space for infants and a bar for the adults, in which to relax with their families prior to catching their flight. They are extremely popular with our customers. We are the only holiday company in the UK to offer this service, and the v-room concept is an integral element of our Rockstar Service offering.
In the light of this, and the confusion this is causing our customers who are questioning the motives of the BBC in online conversations because they are unsure which property is which; Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action.
