Launched in 2003, The New Editor was the first product of its kind – an unashamedly high-quality news magazine targeting the ethnic professional market.

With its editorial mix of world news and insightful commentary on politics, business, and international and domestic affairs from top journalists around the globe, The New Editor has created a new benchmark for ethnic publications. The New Editor profiles the community’s leading businessmen and women, whose trials, tribulations and triumphs are powerful examples for the black community.

The New Editor’s role is that of polemicist. Through intelligent and informed debate, the magazine makes its readers think about the world at large and their role within it. This is often done through humour, especially with the help of our world-renowned illustrator, who finds amusement in even the most serious of issues.

Another remarkable element of The New Editor is that it is a free publication disseminated through Pride Media’s extensive distribution chain, which has been built up over 15 years. This allows The New Editor to be in the enviable position
of knowing exactly who its readers are, which is perfect for specific targeting
within the community.

More than 45,000 copies of The New Editor are distributed to members of over
60 ethnic-minority corporate, professional, social, union and university associations.

The typical New Editor reader is a professional who works within the corporate or public sector. They are ambitious and optimistic about their careers and use their high disposable income to enjoy the luxuries that professional success brings. They form the perfect target market for recruitment campaigns and consumer goods.

The New Editor provides advertisers with the opportunity to introduce an element of sophistication to their targeting, by treating the ethnic community as the heterogeneous, multilayered market it is; it also allows advertisers to target the black professional class through a medium that speaks directly to them.

Since its launch, The New Editor has become the medium of choice for organizations as diverse as Oxford and Cambridge universities, London Business School, Ford, BT and numerous local- and central-government authorities that wish to reach the ethnic professional.

The New Editor quite simply breaks the mould in creating an opportunity for advertisers to build a relationship with the ethnic professional class.

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Average age:    29
Core reader:    20–45, ABC1
Circulation:        45,000
Readership:        240,000
Cover price:        Free
Nationwide distribution