Mission statement

To provide strategic and effective ethnic and multicultural marketing solutions for clients who are looking to create and develop campaigns that embrace and reflect  the increasing diversity of the consumer marketplace.

The ethnic-minority community is a rich vein of potential consumers and employees for corporate and government agencies alike, with a disposal income of £32 billion (source: Institute of Practitioners in Advertising). To release the power of this lucrative market, one has to target this neglected group through focused advertising that specifically targets them.

PMS is a new exciting division within the Pride Media group of companies. We take a different approach by championing the need to move past the homogenous nature of many ethnic marketing campaigns in order to create a new level of understanding between the consumer and the advertiser.

Using our extensive market-research tools, we focus on creating single and multilayered avenues of exchange for clients wishing to build a level of sophistication within their marketing campaign to engage with sectors of the black community.

PMS uses its specialist competence in design, marketing and implementation to provide clients as diverse as Marks & Spencer and the Metropolitan Police with original and dynamic ways to target the ethnic market. We believe in challenging the status quo by creating memorable and effective targeted advertising that provides results for our clients.