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Pride Media History

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Pride Media has set the agenda within the British ethnic-minority community for  more than 15 years.

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Pride Media Solutions

Polaroid                                                                                                                        Mission statement

To provide strategic and effective ethnic and multicultural marketing solutions for clients who are looking to create and develop campaigns that embrace and reflect  the increasing diversity of the consumer marketplace.

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Pride Media Contract Publishing (PMCP)

PoliceSpecial                                                                                                                   Pride Media’s contract-publishing division was a natural progression – the successful combination of our primary skills in consumer publishing and solution-based advertising.

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PRIDE MAGAZINE

fas2                                                                                                                            For the aspirational modern woman of colour.

Pride has been the lifestyle bible of the woman of colour for nearly two decades. Pride is unique, blending multiculturalism with modern UK living. Pride is the face of black Britain.

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The New Editor

new editor

Launched in 2003, The New Editor was the first product of its kind – an unashamedly high-quality news magazine targeting the ethnic professional market.


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Parent

Main                                                                                                                            Pride Parent launched in 2004 as annual supplement in Pride Magazine and to date it’s the only publication that exclusively targets parents with children of an ethnic background.


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Pride Media’s philosophy

We believe that diversity and unity are complementary terms. Through confidence and faith in one’s own tradition and culture, alongside understanding, acceptance and appreciation of others, we can create a richer gene pool of skills, commerce and ideas that will make us all stronger.

Ethic minorities: the facts

• Ethnic minorities now make up 9% of the English population.
• The percentage of ethnic minorities within the UK has grown by
44% since the previous census in 1991. Ethnic minorities are the fastest-growing group in society.
• The black and mixed-race groups make up 40% of this group.
• Ethnic minorities’ disposable income is £32 billion, with the black community controlling £15 billion of this sum.
• Ethnic minorities are up to four times more likely to respond to advertising that targets them directly through their own media.

Sources: National Statistics Office and The Institute of Practitioners in Advertising


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