Pride Media has set the agenda within the British ethnic-minority community for more than 15 years.
To provide strategic and effective ethnic and multicultural marketing solutions for clients who are looking to create and develop campaigns that embrace and reflect the increasing diversity of the consumer marketplace.
More about Pride Media SolutionsPride Media’s contract-publishing division was a natural progression – the successful combination of our primary skills in consumer publishing and solution-based advertising.
For the aspirational modern woman of colour.
Pride has been the lifestyle bible of the woman of colour for nearly two decades. Pride is unique, blending multiculturalism with modern UK living. Pride is the face of black Britain.
Launched in 2003, The New Editor was the first product of its kind – an unashamedly high-quality news magazine targeting the ethnic professional market.
Pride Parent launched in 2004 as annual supplement in Pride Magazine and to date it’s the only publication that exclusively targets parents with children of an ethnic background.
We believe that diversity and unity are complementary terms. Through confidence and faith in one’s own tradition and culture, alongside understanding, acceptance and appreciation of others, we can create a richer gene pool of skills, commerce and ideas that will make us all stronger.
• Ethnic minorities now make up 9% of the English population.
• The percentage of ethnic minorities within the UK has grown by
44% since the previous census in 1991. Ethnic minorities are the fastest-growing group in society.
• The black and mixed-race groups make up 40% of this group.
• Ethnic minorities’ disposable income is £32 billion, with the black community controlling £15 billion of this sum.
• Ethnic minorities are up to four times more likely to respond to advertising that targets them directly through their own media.
Sources: National Statistics Office and The Institute of Practitioners in Advertising